coca-cola Gaming Alter Ego

ROLE

UX
Design

DESCRIPTION

Client: The Coca-Cola Company
Deliverable: Quiz Component, Responsive Web Site, CRM
Launch Date: 2023

At this point in time, it's safe to say you've taken many an online test to determine every facet of your personality—that's how you know you're a highly-imaginative, sympathetic ENFJ Protagonist that's somehow both a Ross AND a Rachel. While that may be, societal failure looms large because, as we all know, there’s simply no method of discerning your gaming alter ego. Until now, that is. Coca-Cola's "My Player" has arrived, and it’s an analog quiz you’ll use to discover your digital self.

Wrapped in a design by yours-truly, this query consists of eight carefully-crafted situational questions, each designed to elicit responses that reveal deeper aspects of an individual's in-game traits, preferences, and tendencies. The quiz-taker is eventually linked to one of 12 avatar alter-egos—each visually disparate in both vibe and visual style, yet harmoniously brought together via careful integration of Coca-Cola's trademark red and their Dynamic Ribbon graphic.

What a time to be alive.

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