Crisco

ROLE

Site Concept
Design

DESCRIPTION

Client: The J.M. Smucker’s Company
Deliverable: Responsive Web Site
Launch Date: 2017

Fun Fact, Crisco isn't lard. Here's another—almost no one comes to a brand site starting at the home page.

Take those two insights, a simple ask to redesign an aged Crisco.com, and one boy's character flaw which routinely demands "everything be made interesting" and there you have it—the recipe for this responsive website. No matter how you've been driven here, every page has useful tips, inspiring recipes, and the Crisco products to help take your culinary endeavors to the next level.

Even if you're vegan.

Crisco_iPad-Mockup_Plants_16-9_Backup.jpg
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