Client: The Coca-Cola Company
Deliverables: Three-Panel Animated Billboard. Responsive DietCoke.com Homepage, Custom Instagram Filter, CRM, Coca-Cola Brand Website Featured Callouts
Launch Date: 2022

To celebrate Diet Coke's 40th anniversary, the brand leveraged one of the most iconic locations in the world—Times Square—for the placement of a high-impact digital billboard animation as well as an accompanying multi-channel campaign. The goal was to engage both longtime fans and a younger, trend-savvy audience, while reinforcing Diet Coke's position as a cultural icon and refreshment choice for modern consumers.

This project won one Gold and two Silvers at the 2023 Addy Awards(regional).