Client: The Coca-Cola Company
Deliverable: Brand Toolkit—Key Visual, Posters, Digital Signage, Email Templates, Web Banners, Deck Templates, Device Wallpapers…
Launch Date: 2024

The following selects are creative executions from the Brand Toolkit for the launch of The Coca-Cola Company’s global internal productivity tool “The Playground.” Copy maestro James Kinney and myself were requested by client(aw shucks) to assist a small multi-office cross-agency international WPP task force with the assembly of branding, TOV, assets, and drivers in short order. I've included this project not only due to the creative result, but because the experience was so intense and unique. Think James Gunn's The Suicide Squad meets Malcolm Gladwell's Blink.

In a nutshell, everything went quickly and smoothly and the whole process didn't have to be consistently rebooted due to client-side bureaucracy every other week for months and it wasn't stressful at all.