
Ready Set eat
ROLE
Site Concept
UX
Design
DESCRIPTION
Client: Conagra Brands
Deliverable: Responsive Web Site, UX Enhancements, CRM, eCommerce functionality
Work Activity Period: 2015-2021
Ready Set Eat is a Conagra Brands recipe repository for its substantial and varied brand catalog, originally focused on "meals in 30 minutes or less." A full rebrand, one and a half(!?) redesigns, and countless incremental updates later, Ready Set Eat had evolved into a highly-personalized culinary hub replete with articles, tutorials, videos, e-commerce functionality, and product highlights—all accompanied by full social and email cadences.
This project involved nearly every digital tool in my toolbox. Often, its minimal budget required the use of an "every part of the buffalo" approach to make things work. It was even saved from certain death more than once. Yet, despite every obstacle, my team kept the work for the better part of a decade… proving the bean counters don't always win.
