FOLGERS CANADA

ROLE

Site Concept
Design
Art Direction of Product Photography

DESCRIPTION

Client: The J.M. Smucker Company
Deliverables: Fully Responsive Bilingual Website, Product Photography
Launch Date: 2012

This is a fully-responsive website created to launch Folger’s Coffee in the Canadian Market. With no prior exposure in Canada, we were able to present this 175+ year old brand in a fresh, modern manner both in terms of design and technology. Partnering with a front-end developer and French-Canadian copywriter allowed for seamless integration of bold new CSS animation with the bilingual nuance required to give both French and English variants a bespoke feeling.

This project was a Gold award recipient at the 2012 Addy Awards(regional).

Folgers-CA_Intro-Vid_BG.jpg
FolCA_Signoff_BG.jpg
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