
FOLGERS CANADA
ROLE
Site Concept
Design
Art Direction of Product Photography
DESCRIPTION
Client: The J.M. Smucker Company
Deliverables: Fully Responsive Bilingual Website, Product Photography
Launch Date: 2012
This is a fully-responsive website created to launch Folger’s Coffee in the Canadian Market. With no prior exposure in Canada, we were able to present this 175+ year old brand in a fresh, modern manner both in terms of design and technology. Partnering with a front-end developer and French-Canadian copywriter allowed for seamless integration of bold new CSS animation with the bilingual nuance required to give both French and English variants a bespoke feeling.
This project was a Gold award recipient at the 2012 Addy Awards(regional).

